Amid ridicule over California trend for unfiltered water, some bottlers resent newer industries they feel are jumping on the raw food bandwagon for profit
Bryan Pullen and Seth Pruzansky have been quietly bottling water in the woods of Maine for nearly a decade- straight from springtime to bottle without filtration or therapy. They began selling their” raw water” in 2009 and trademarked the phrase in 2012.
Then last week, the New York Times published an article that thrust their business, Tourmaline Springs, into a harsh spotlight.
The Times’ piece showed how raw water, once a fringe product with supposed health benefits from minerals and bacteria, is going VIP: scoring endorsements from Silicon Valley CEOs and selling for more than $35( PS25) a jug at specialty grocers in San Francisco.
It was a story ripe for viral outrage: a food fad for rich hippies, reinventing a product already available inexpensively and safely at home. A inundate of articles followed, ridiculing raw water as an overpriced scam, while experts questioned the health land claims and warned of diarrhoea-causing pathogens than can lurk in untreated water. But those at the center of it were taken aback by the spate of indignation. Some even got death threats.
” We have received hundreds of messages,[ which] ranged from blatant insults to actually harsh, hateful statements that we are intentionally poisoning people and ripping them off ,” Pruzansky said.” There were two where they threatened to come[ and] shoot us .”