If youre ever outed as a peddler of snake oil, youve got two alternatives. The first is to admit you were wrong, hold your hands up, and promise to change your ways.The other is the Gwyneth Paltrow way. Its to double down on your beliefs and peddle more than youve ever peddled before.
Thats what Paltrows controversial company Goop has done in a bizarre statement, which aims to hit back at the criticism of some of its pseudoscience products. These include jade eggs that you put in your vagina and stickers that improve your well-being.
The former made the headlines for all the incorrect reasons in January, when numerous qualified experts pointed out that no, putting jade eggs in your vagina is not a good idea. The latter was in June, when Goop claimed the latter are using NASA technology in their expensive and essentially worthless stickers. NASA refuted the claim, and shit hit the fan.
Now, Goop has published a post titled Uncensored: A Word from Our Doctors. This was shared by Paltrow on social media.
In the post, Goop tried to hit back by assaulting some of the critics that have pointed out the many, many flaws with their products. Its worth noting that they didnt actually supply any evidence. This was a war of meaningless words.
Encouraging discussion of new ideas is certainly one of our goals, but indiscriminate attacks that question the motivation and integrity of the doctors who contribute to the site is not, the company countries. They then go on to slate Dr Jen Gunter and her blog, which has consistently pointed out the crap peddled by Goop.
Since her first post, she has been taking advantage of the attention and issuing attacks to build her personal platform, Goop said. The thing about science and medicine is that it evolves all the time.
Its fair to say this has not gone down well.
Dr Gunter has now posted her own rebuttal of Goops word salad on her blog. The whole post is worth a read if you want a good breakdown of why Goop is a load of crap.
I was blogging about pseudoscience long before Paltrow first squatted over a pot of steaming allergens and leveraged her celebrity to draw attention to her website, Dr Gunter writes. How dare the editors of GOOP promote the idea that I somehow think women are not intelligent enough to read something and take away what serves us, and leave what does not when they present half-truths.
So the next time you want to take on the medical community, might we indicate bringing some proof with you first.