Silicon Valley was going to disrupt capitalism. Now it’s improving it

The tech giants thought they would beat old businesses but the health and finance industries are using data troves becoming increasingly more , not less, resilient

The chances that, in a few years hour, people will be able to receive basic healthcare without interacting with a technology company became considerably smaller after recent proclamations of two intriguing but not entirely unpredictable partnerships.

One is between Alphabet, Googles parent company, and pharmaceuticals giant GlaxoSmithKline. The two have agreed to kind a $715 m company to focus on the new field of bioelectronics, which involves developing miniature electrical implants capable of treating a number of chronic diseases.

The other proclamation was the results of a major new examine of genetic markers links with depression. It was the product of collaboration between 23 andme, a Google-backed personal genetics company, and Pfizer, yet another pharmaceuticals giant. It was the largest analyze of its kind, describing on DNA data from more than 450,000 23 andMe clients, and this scale comes in handy for companies such as Pfizer.

Both collaborations were based on apparently solid rationale: technology firms hold troves of our personal data but know little about health and dont have much credibility in that industry with the public or with regulators.

This peaceful not adversarial coexistence of old and new in the pharmaceutical industry describes a tacit compromise that might soon emerge elsewhere, challenging the renegade credentials of the technology firms. After all, Silicon Valley built greater legitimacy by claiming to lead a frontal attack on the old, crony capitalism, dominated by moribund firms that have become too complacent to be able to innovate and benefit their customers. Such firms were to be disrupted, and a new, leaner kind of capitalism would be all about serving the consumer and at rates that were heavily subsidised by the collecting of personal data.

In fact, few help find clever ways to monetise that data especially as Google and Facebook have all but divided the online ad market, that ultimate data cemetery, between themselves. From early on, it was obvious that wasting all that data on advertising was a move is necessary for desperation rather than astuteness. By and large, this obsession with ad stemmed from the incapacity of the tech firms to make a dent in markets such as energy, food, agriculture or insurance, which tend to be far more complicated than advertising and entail higher entry costs.

In retrospect, it seems obvious that the players best positioned to take advantage of all that data are precisely the guardians of the old capitalism, such as GSK and Pfizer. Silicon Valleys self-serving narrative of perpetual and ubiquitous interruption is no longer very believable a truth driven home by the recent capitulation of Yahoo, once the darling of the digital revolution, to Verizon, an established firm that is commonly links with precisely the kind of old, crony and ineffective capitalism that Silicon Valley is an attempt to disrupt( for good measure, Verizon also owns AOL, another fallen starring of the internet industry ).

The takeover and eventual dismantling of the revolutionary potential contained within digital technologies are applied to take decades; now, its merely a matter of years. Just look at the blockchain the continuously growing secure database universally touted as a harbinger of decentralisation and a world where large organizations, be they states or banks, can no longer dictate words to everybody else.

The idea held for a couple of years but today scarcely a days goes by without news of yet another large and centralised firm from IBM to Bank of America starting a blockchain business. Nothing indicates how boring and reactionary the blockchain has become better than the recent announcement by PwC one of the four big accountancy firms that it is experimenting with blockchain-based answers for the wholesale insurance market.

Facebook founder Mark Zuckerberg said the web was all about moving fast and transgressing things Photograph: Steve Jennings/ Getty Images

The mistake made by many commentators of the technology industry a decade ago was to think that Silicon Valley firms would disrupt every other industry as easily as they had interrupted the business of selling music, advertising, or news. This didnt happen: moving into highly regulated industries such as healthcare, finance or energy proven difficult for firms known for arrogance, disobedience and neglect for industry expertise.

Technology companies usual strategy of moving fast and transgressing things, as Mark Zuckerberg once colourfully put it, might have trivial outcomes in advertising; in other fields, though, such a strategy could be lethal. The spectacular downfall of Theranos one of Silicon Valleys favourites, the blood-testing startup fell into disrepute despite its one-time$ 9bn valuation is proof that promises of innovation do not easily translate into, well, innovation.

Transport is, perhaps, one area, where the tech industry can still put up a good oppose mostly because companies discovered that the vast data troves they had accumulated could be used to develop self-driving autoes. But even there the tech firms are busy striking confederations with established players. Even Google, which has developed most advanced technologies, has linked with Fiat Chrysler for the actual development of self-driving minivans.

Big players in the car industry are also investing heavily in artificial intelligence: Toyotas announcement that it is putting$ 1bn into self-driving vehicles over the next five years is an example of this. And a consortium of German “manufacturers “, having spent a few years asleep at the wheel, has recognised the importance of data and acquired what was left of Nokias mapping business.

Given how many times Silicon Valley firms have failed to make good on their promises to interrupt an industry, its hard to see why they still assert the revolutionary mantle. Googles Nest might have been pitched as a revolution in smart energy and smart living but its fancy design and panoply of data-intensive features have failed to convince consumers.

Once the self-serving disruption narrative bursts, Silicon Valley will wake up to an unpleasant truth: rather than ushering in a new type of flexible capitalism that would rid us of giant, wasteful and hierarchical firms, it may be constructing the various kinds of capitalism it claims to despise far more resilient, dynamic and the ultimate irony hard to disrupt.

Technology firms are the apparently innocent gateways through which that crony capitalism can penetrate those parts of our lives and bodies that were previously out of bounds, for ethical or political reasons. We might baulk at swallowing electronic data-hoarding sensors handed to us by pharmaceutical or insurance firms, but if Google gives them to us free! why not? By getting into bed with the world of data, capitalism set itself in a position where anyone who opposes it is standing in the way of scientific and technological progress.

In the best case, tech entrepreneurs are rational cynics who are poised to make money regardless of how the rest of the world lives and works. Whether that world is delivered by JP Morgan and Goldman Sachs or by local co-operative banks would build no change so long as “theyre using” Silicon Valleys data and network infrastructure.

In the worst case, though, they are just useful imbeciles who, having come to believe their own lofty rhetoric, genuinely believe that they are undermining entrenched power structure and empowering the individual. It might let them sleep well at night but the entrenched power structures couldnt care less.

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CES 2016: six things to look forward to this year( including the smart bra)

The worlds largest consumer technology event is opening its doors in Las Vegas. Heres what to expect

When the Consumer Electronics Show first opened in 1967, it featured simply 14 vendors and was dominated by televisions. Sony launched their first VCR there three years later, and, in the 1980 s, Nintendo debuted its first games entertainment system on the prove floor.

This year, 3,200 vendors will take over Las Vegas for a week for the technology industrys pre-eminent trade demonstrate, offering the clearest window into a future in which everything, from your cleaning machine to your bra, has a computer chip. And there really is a vendor pitching a smart bra.

Through the massive foyers, entrepreneurs show off experimental contraptions of the future; firms have daisies with their latest mega-offerings, and small day vendors hawk trendy gifts. Last year, that would be selfie sticks; this year, hoverboards.



New autopilot features are demonstrated in a Tesla Model S. Photograph: Beck Diefenbach/ Reuters

Cars have remained largely unchanged for the last hundred years, but in the last few months, the race to build a self-driving auto and to perfect electric vehicle technology has truly begun. The competition that started in Silicon Valley with Google and Tesla has now galvanized Detroit behemoths like Ford, General Motor and Chrysler. Expect new technology to be unveiled around cars all week from both upstart companies and familiar names.

Virtual reality


A gamer plays a game with the virtual reality head-mounted display Playstation VR during Paris games week in October. Photograph: Chesnot/ Getty Images

The tech around VR, which even die-hard fans had largely given up on, has taken off since Facebook bought Oculus last year. This year, with proclamations from HTC, Sony and Oculus, the tech is find another leaping toward being something consumers can afford and actually use. As for those working employs: its for more than only porn, but porn might be first. Then gaming.

Health tech

Sitting at computers all day is killing us, we know that. And we hope that gadgets that prod us into activity can reverse that. So far, health trackers havent taken off, with retention rates for most step-counting wristbands falling dramatically after a few months. But as the tech around smartwatches and health-aware clothing get lighter, smarter and more fun, that might change. The key will be making health tracking fun( just as Slack has gamified work communication to great success ). Maybe the makers of the XBoxKinect can attain workouts fun with their new MyCloudTag app or Fossils Misfit health tracker can construct them sexy.



Many CES attendees are just there for the party. Photograph: Alamy

CES may be full of gadget nerds, but its still in Las Vegas and the parties are a huge part of why tech executives from middle managers to CEOs fly in from across the world. Many conference attendees dont even actually register for the conference, instead merely presenting up for the socials at nightclubs and private suites across the city. Well bringing dispatches from the late-night scene.


The government and tech companies are already tracking almost all online behavior. This year, theres new tech that induces it easier for parents and spouses to do the same. For a little more than $100, Canadian-firm Trackimo LLC will sell you a small GPS device that you can use to track the things and the people we love the most, anywhere in the world. We might suggest letting the people you love most know what youre up to first.



The DJI Inspire 1 quadcopter at the Mandalay Bay Convention Center before the start of CES. Photo: Robyn Beck/ AFP/ Getty Images

It wasnt so long ago that dronings were the exclusive province of American snoops. Now theyre a Christmas present, a would-be Amazon delivery driver and your personal videographer. There were four drone companies at last years CES. This year there are 33. Hexo +, Fleye and Mota everyone is pitching their own versions for those who want to watch more of themselves. The latest furor seems to involve small flying contraptions that automatically follow an owner and movie them. Suppose of it as a puppy with a GoPro.

Home automation

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Facebook CEO Mark Zuckerberg. Photograph: Eric Risberg/ AP

Facebooks Mark Zuckerberg on Sunday said his New Years resolution was to build a smart butler for his home that would recognize guests, got my eye on his child and cue up Green Day, one of his favorite bands. Alternatively, the hacker whiz could just go shopping on the showroom floor this week. Bulgaria-based Allterco is marketing a home controller called She, a not-so-subtle reference to the software from the 2013 movie Her. Fibar Group, a Polish firm marketing more or less the same product, declares that everything is connected with its home automation system that connects to thermostats and smoke detectors. And Samsung is reportedly unveiling a refrigerator with a giant screen.

Representing the Guardian the coming week is likely to be us, Nellie and Danny, two new recruits of the Guardian San Francisco bureau exploring all the nooks and crannies of 2016s biggest customer tech. Danny has volunteered to wear a smart bra for a day ( E d note: Danny says no, he did not ). See you on the other side.

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